85 Years of an Icon
Last week, Jaeger-LeCoultre presented a special exhibition in honor of the Reverso's 85th anniversary in Aventura Mall, Florida, where the brand opened a boutique in 2014.
Located on the first floor of the Mall's Center Court, a dedicated space spotlights the watch icon with the swivelling case, from the historical Reverso timepieces to the latest Reverso Classic, One and Tribute collections.
Visitors can also discover the Atelier Reverso, an extended personalization offer created by the Brand to make every Reverso unique. Jaeger-LeCoultre has always offered the possibility of having the back of the classic Reverso engraved, lacquered or enameled as well as strap interchangeability. To further enhance the feeling of the swiveling case, Jaeger-LeCoultre invented the Duetto and Duoface concepts: one watch, one single movement with two dials, for two unique expressions. Today, the Atelier Reverso also offers the possibility to choose the design of the back dial. Thanks to an immersive app, visitors can dive into the world of Reverso and create their ideal model and ultimately discover the star guest of the Atelier Reverso, Christian Louboutin, who developed a set of dials and straps to complement and give the collection a fashion twist.
Aventura Mall is open Monday through Saturday, 10 a.m. to 9:30 p.m., and Sunday, noon to 8 p.m.
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