The Art of Revealing the Unexpected
Revealing the unexpected.
This theme at the heart of the history and creation by Jaeger-LeCoultre is highlighted with a blend of subtlety and emotion through the stories featured in the tenth year of the Yearbook. This edition celebrates a double anniversary: ten years of the publication and 85 years of the Reverso, the iconic watch from the Grande Maison. A volume packed with surprises in which photos and words enable us to view reality from a new angle.
For the past ten years, Jaeger-LeCoultre has been highlighting the art of photography in its Yearbook. For this special edition, the articles follow a guiding theme: revealing that which is not immediately apparent, that which surprises, just as the Reverso has been doing for 85 years by swivelling to show another face.
The publication itself is unexpected, you have to flip it over to continue reading! A first section invites readers to explore countless hidden sides of life through attractive and disconcerting shots, while the second gives pride of place to the two faces of the Reverso by celebrating its Art Deco inspiration and then allowing pairs of artists to express these twin facets.
Unexpected perspectives
Photographer Georges Rousse rearranges derelict spaces in abandoned areas around the world. Through his visual intervention, which involves playing with optical illusions and perspectives, he conveys the unsuspected energy that can radiate from these locations.
Seize the invisible
Known for staging human desire, Guy Bourdin brings us closer through his pictures to the object of our fantasies, invisible to the eye yet omnipresent in our minds. Through a series of 1970s shots taken for the shoe designer Charles Jourdan, he pictures women's legs without the rest of the body, all the better to suggest the inaccessible.
Reflected revelations
Reflections of oneself and the world in store windows, as a means of narrating a culture, a history, the experience of a city. That is what Lee Friedlander delivers in his series of black and white photos.
Fortuitous encounters
The works presented in this series embody the power of images and their evocative strength in highlighting unusual associations.
Confessions of a landscape
What happens to nature if electric pylons were to replace trees, if skyscrapers invaded the mountains and tower blocks took the place of pagodas? Chinese artist Yang Yongliang asks exactly that question in his photographs resembling magnificent hallucinations, in which truth can be glimpsed behind apparently serene and tranquil scenes.
Overturning gaze
In the reflections seen in the puddles of Kinshasa, Kiripi Katembo offers a new vision of this incredible intense and sometimes violent city. Like a negative-image portrait, these aquatic reflections become windows onto another place, a better reality.
Meta-theatres
In the world of photography, taking a closer look at the 'frame within the frame' implies immersing oneself in the limits of the art, and even more so in that which lies beyond it. This set of pictures provides an opportunity to do just that.
In the light of shadows
Viviane Sassen's work reveals the infinite poetry of the shadowy part of humankind and of nature, by providing us with knowledge of that which lies elsewhere and within us.
Reverso 1931
The Art Deco inspiration behind the iconic Jaeger-LeCoultre watch and its links with polo are visually represented by the photographer Laziz Hamani. Staged in lighting inspired by their context and their history, they reveal the essence of the original men's and ladies' models.
Positive fusion
Jaeger-LeCoultre gave carte blanche to pairs of photographers to reveal unsuspected facets of Reverso models and their world through images. Like the Reverso, with its two inseparable faces, these pairs of artists associate their talent in unleashing their creativity. This series of pictures presents an unprecedented imaging and interpretive field through boundless imagination.
The Yearbook is available at Jaeger-LeCoultre Boutiques.
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