The newest Rolex Boutique and first ever Tudor Boutique in the United States open in New York City's vibrant Meatpacking District at 29-35 Ninth Avenue, in the far west side of Manhattan. The luxury boutiques open in partnership with Tourneau, which was acquired in 2018 by the Swiss family-owned and operated Bucherer Group.
![Rolex Meatpacking District, Rolex 29-35 Ninth Avenue, 29 Ninth Ave and West 13th Street]()
Rolex Boutique Meatpacking District
The nearly 4,000 sf luxury space is enveloped by both Rolex and Tudor boutiques in one space, each with their own entrance but connected within. The space is set in a former warehouse, and occupies the entire base of the Soho House private members club at the corner of Ninth Avenue and West 13th Street.
"We are pleased to be opening our first adjoining Rolex and Tudor boutiques in downtown Manhattan a move that is an exciting part of Tourneau's growth and will provide an environment that suits this landmark district in both design and experience. These new boutiques are a testament to the longstanding partnership between Rolex, Tudor, and Tourneau," said Ira Melnitsky, Tourneau CEO.
![Rolex Meatpacking District, Rolex 29-35 Ninth Avenue, 29 Ninth Ave and West 13th Street]()
Rolex Boutique Meatpacking District
The Rolex Boutique storefront features floating glass displays suspended by bronze tubes and bronze mesh. The striking interior design combines metal, wood and leather with every inch carefully finished with rich materials like American walnut grid ceilings, cream Travertine walls and leather seating finished with bronze trims. The terrazzo stairs join a floating terrazzo ledge, which winds its way around the entry space. The main customer lounge is anchored by a green Verdi Alpi marble wall. Pocket doors close to create private areas for VIP viewings.
![Tudor Meatpacking District, Rolex 29-35 Ninth Avenue, 29 Ninth Ave and West 13th Street]()
Tudor Boutique Meatpacking District
Meanwhile, the first official Tudor Boutique finally opens in the United States where visitors can be entirely immersed in the world of Tudor. A statement from Tudor adds, "Tudor is excited to work with long-standing retail partner, Tourneau, to open our first boutique in New York City. The New York City boutique will further cement a strong presence in the U.S. for Tudor as well as expand our brand awareness and network."
Anchored by Tudor's three iconic colors (black, red and white), the interior design combines clean and streamlined materials such as sleek black furnishings, transparent red mosaic glass and vitrines, and crisp white surfaces to visually highlight the extensive range of Tudor watches. The new Tudor Boutique will also be the only place in the U.S. to acquire the recently released Black Bay Fifty-Eight Bronze 'Boutique Edition'.
![Tudor Meatpacking District, Rolex 29-35 Ninth Avenue, 29 Ninth Ave and West 13th Street]()
Tudor Boutique Meatpacking District
Rolex Boutique Meatpacking District
The nearly 4,000 sf luxury space is enveloped by both Rolex and Tudor boutiques in one space, each with their own entrance but connected within. The space is set in a former warehouse, and occupies the entire base of the Soho House private members club at the corner of Ninth Avenue and West 13th Street.
"We are pleased to be opening our first adjoining Rolex and Tudor boutiques in downtown Manhattan a move that is an exciting part of Tourneau's growth and will provide an environment that suits this landmark district in both design and experience. These new boutiques are a testament to the longstanding partnership between Rolex, Tudor, and Tourneau," said Ira Melnitsky, Tourneau CEO.
Rolex Boutique Meatpacking District
The Rolex Boutique storefront features floating glass displays suspended by bronze tubes and bronze mesh. The striking interior design combines metal, wood and leather with every inch carefully finished with rich materials like American walnut grid ceilings, cream Travertine walls and leather seating finished with bronze trims. The terrazzo stairs join a floating terrazzo ledge, which winds its way around the entry space. The main customer lounge is anchored by a green Verdi Alpi marble wall. Pocket doors close to create private areas for VIP viewings.
Tudor Boutique Meatpacking District
Meanwhile, the first official Tudor Boutique finally opens in the United States where visitors can be entirely immersed in the world of Tudor. A statement from Tudor adds, "Tudor is excited to work with long-standing retail partner, Tourneau, to open our first boutique in New York City. The New York City boutique will further cement a strong presence in the U.S. for Tudor as well as expand our brand awareness and network."
Anchored by Tudor's three iconic colors (black, red and white), the interior design combines clean and streamlined materials such as sleek black furnishings, transparent red mosaic glass and vitrines, and crisp white surfaces to visually highlight the extensive range of Tudor watches. The new Tudor Boutique will also be the only place in the U.S. to acquire the recently released Black Bay Fifty-Eight Bronze 'Boutique Edition'.
Tudor Boutique Meatpacking District