In December 2020 the newest Grand Seiko boutiques will open in New York City and The Miami Design District as a continued celebration of the watchmakers 60th Anniversary.
The new boutiques not only satisfy the demand for high-luxury products in New York and Miami but also broadens awareness of Grand Seiko's inimitable design and master craftsmanship. With the opening of these two boutiques, Grand Seiko intends to fuel the market with exclusive and expertly crafted timepieces while also providing an exciting yet accessible destination for watch collectors and enthusiasts in the surrounding areas.
Grand Seiko Boutique Madison Avenue
This year marks the 60th anniversary of Grand Seiko's creation, an impressive milestone for the watchmaker. The number sixty is not only one of the most significant and fundamental numbers in horology, it is also an expression of new energy and rebirth in Japanese culture. The 60th anniversary and rebirth of Grand Seiko is the perfect platform to open new storefronts that showcase and celebrate the extremely high precision, supreme legibility, and uniquely Japanese aesthetic of Grand Seiko.
As New York remains the premier location for avid collectors of art and fashion, Grand Seiko is proud to showcase an extensive collection of timepieces in its Midtown, Manhattan location, the staple location of luxury retail. The artistic nature of the Miami district attracts and caters to individuals that will appreciate Grand Seiko's master craftsmanship and align with the brand's ethos. Opening a boutique in this new neighborhood is a significant step for Grand Seiko as a global brand, especially the American market. Both boutiques will function as destinations for educating local and international consumers in the areas about the art of Japanese craftsmanship that makes Grand Seiko unique.
Grand Seiko Boutique Miami Design District
"We are extremely excited to be expanding our footprint in the US to allow consumers the opportunity to experience our brand with multiple locations" shares Grand Seiko Corporation of America President Brice Le Troadec. "Sharing Grand Seiko's appreciation for inspired artistic design and luxury, New York City and Miami were a natural choice when considering where to open our Grand Seiko boutiques."
The design and ethos of the new boutiques take their inspiration from the first Grand Seiko boutique in Ginza. Every Grand Seiko boutique concierge is trained to communicate the core values of the brand with consumers, emphasizing the cultural and artistic inspiration based on the natural elements of Japan. The educational experience offered in a Grand Seiko boutique is enhanced by the very respectful tradition of Omotenashi or selfless Japanese hospitality that all employees practice.
The Grand Seiko Madison Avenue Boutique is located at 510 Madison Avenue, New York, New York and the Grand Seiko Miami Boutique is located at 130 NE 40th Street, Miami, Florida.
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