TAG Heuer, presenting an exclusive and groundbreaking collaboration with its Ambassadors, unveils the first personalized watch faces for its "TAG Heuer Connected" watch at CES Las Vegas 2016.
As an advance preview symbolically at the CES (Consumer Electronics Show), the most important trade fair and expo dedicated to technological innovation in consumer electronics, TAG Heuer unveiled the first fruits of a collaboration with brand sports ambassadors Tom Brady, Jeremy Lin and Giancarlo Stanton that is as exclusive as it is groundbreaking.
Each in his own way, these four stars of the world of sports in the US, and TAG Heuer Brand Ambassadors became involved in the adventure that is the "TAG Heuer Connected" watch and designed a watch face which is not only personalized and exclusive, but also contains cues to their individual sports universe.
These first personalized original watch faces were exclusively developed for the TAG Heuer Connected watch and will be available as of January 20th through the TAG Heuer app on the Google Play Store. Watch this space, we will be unveiling new ambassador-designed watch faces in the coming months.
For memo, the « TAG Heuer Connected » watch engineered with Intel Inside and powered by Android Wear was unveiled on November 9th, 2015, by Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group's Watches Division accompanied by Brian Krzanich, CEO of Intel Corporation, and David Singleton, VP of Engineering for Android at Google.
At 46mm in diameter, the design of the TAG Heuer Connected is primarily that of a true chronograph, with a case and lugs made from grade 2 titanium. Completed by a textured black rubber strap (six other colors red, blue, white, orange, green and yellow - are available, and sold separately) with a deploying buckle made of grade 2 titanium as well, it has all the elegance, characteristics and level of finish expected from a fine wristwatch.
Of course, the three digital watch dials (the chronograph dial, the 3-hand dial and the GMT dial), all of which display the date and which feature the immediately recognizable design codes of TAG Heuer's Carrera collection, including hands, index, counters, date window and minute track remain available on the TAG Heuer Connected at every moment.
The price is set at $1,500 USD, 1,350 Euros, 1,400 CHF, 1,100 GBP.
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