
This initiative launched in March by several luxury watch brands will take place from August 26th to the 29th with the support of the State of Geneva. The event will be the only multi-brand gathering taking place in 2020 after the cancellations of Baselworld and Watches & Wonders.
It will start on Wednesday, August 26 with a welcome cocktail and end on Saturday, August 29 with private dinners hosted by the participating brands. The event will take place in Geneva city center hotels, as well as in the boutiques and watchmaking workshops of the participating brands.

This operation will bring together a diverse group of brands with very different profiles, enabling retailers and media to discover a wealth of products.
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