Founded in 1830, the Swiss watchmaking Baume & Mercier is associating with the famous Chinese actor, singer and fashion model Chen Kun as its new ambassador to personify the "Life is about moments" campaign.
On the advertising visual, Chen Kun is wearing a Clifton watch from a collection that embodies the perfect alliance between watchmaking expertise and elegant design. A token of supreme refinement for a man who likes a singular watch blending tradition with modernity.
Chen Kun is a Chinese artist well known in cinema (having earned a nomination for Best Actor in the Golden Horse Film Festival for his role in the movie West Lake Moment); in music, since he won the prize for best Male Vocalist at the MTV Asia Awards for his second album (Come True Again) and also as a fashion model. Chen Kun is extremely famous in China and has 70 million followers on Chinese social networks, notably WEIBO.
Baume & Mercier and Chen Kun also share values such as generosity and authenticity. Chen Kun is a UNICEF ambassador and is particularly involved with the cause of children's welfare in rural areas of China. The cooperation between the Baume & Mercier and the actor Chen Kun also symbolizes the fruit of 10 years of its ongoing establishment in China and the completion of an important stage.
"Choosing a Chinese ambassador and selecting Beijing as worldwide showcase for our brand on the occasion of our 185th anniversary clearly demonstrates our deep-felt attachment and trust in respect to the Chinese market." Alain Zimmermann, CEO Baume & Mercier.
"I love this brand that is time-tested, full of emotions, and makes people elegant. Its classicism and elegance are exactly the values I'm personally pursuing." Chen Kun
Thanks.