A Unique Rendezvous with Sarah Gadon in New York by Caitlin Cronenberg
Renowned for its longstanding commitment to the worlds of cinema and photography, Jaeger-LeCoultre presents an original photographic exhibition at its New York flagship on Madison Avenue, from November 17th 30th.
Entitled Two Worlds, this series of outstanding photographs by Caitlin Cronenberg capture the elegance, free-spirit and spontaneous personality of actress Sarah Gadon wearing a Jaeger-LeCoultre Rendez-Vous watch.
Two Worlds offers a unique rendezvous with an inspiring actress, her finger firmly on the beat of time, and a meaningful watch collection, the Rendez-Vous, that grasps each moment with authentic fervour. The symbiosis between Sarah Gadon and her watch is beautifully captured by Caitlin Cronenberg in this series of photographs.
The Canadian screen award-winning actress oscillates, between two diametrically opposed universes of her old and new life in New York. She gravitates between Brooklyn and Manhattan, alternatively enjoying her home or exploring the city. "Each watch becomes a tiny piece of art which you carry with you every day", Sarah Gadon confided after she fell in love with the Rendez-Vous Collection back in September 2013 during the 70th Venice International Film Festival.
"Whenever I work with Caitlin we spend time ahead of the shoot creating and discussing the character at the heart of the shoot. In the spirit of New York we took to the streets to capture the real-time energy of the city" she adds.
After graduating from Ryerson University in 2006 with a degree in Fashion Design, Toronto-born Caitlin Cronenberg decided to shift direction and pursue a career in photography. She has shot the images for a number of international movie posters and captured many behind the scenes film pictures.
The uniqueness and duality of Two Worlds perfectly epitomizes her inspiration and creative signature. "My style is usually very cinematic as I like to tell a story with my subject. Sarah and I discussed the story and character ahead of time and she acted it perfectly. New York is a very special city and it was important that we showcased it as a character in the story so that Sarah had something to play off of. From the architecture to the way the light hits the buildings, it is a magical place and I am very happy with how we were able to showcase that. "
Two Worlds can be viewed from November 17th 30th at the Jaeger-LeCoultre Boutique from Monday through Saturday, from 10am to 6pm.
Jaeger-LeCoultre Boutique
701 Madison Avenue (between 62nd and 63rd street)
New York NY, 10065
Tel +1 (646) 828-4328
Email: boutique.newyork@jaeger-lecoultre.com
Thanks.