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INDUSTRY NEWS - Dieter Rams: Principled Design

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An Honest Aesthetic

Dieter Rams, the noted German industrial designer, will have an exhibit of his work a the Philadelphia Museum of Art. His quietly innovative versions of household products, stripped of any extraneous features, continue to influence industrial design today. Throughout a celebrated career at the German manufacturer Braun, Rams created elegant and intuitive watches and clocks that remain timeless monuments to understatement and ease of use.



This exhibition surveys Rams's prolific body of work--from watches, clocks, radios and cameras to kitchen appliances and furniture--and examines the longevity and impact of his design philosophies.



Dieter Rams is one of the world's most influential product designers. Born in Wiesbaden, Germany, in 1932, he initially trained as an architect and interior designer. In 1955 he began working for the German manufacturer Braun as an architect. By 1961 he was its chief design officer, overseeing not only product design but every element of the company's design identity.



The exhibit is taking place from November 18, 2018 to April 14, 2019 at the Philadelphia Museum of Art in Philadelphia, PA.





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