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INDUSTRY NEWS - Audemars Piguet Opens Boutique on Rodeo Drive, Beverly Hills

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Fourth Boutique in the United States



On Monday, October 26th, Audemars Piguet debuted its fourth boutique in the United States on world famous Rodeo Drive in Beverly Hills, California. The 1,342-square-foot boutique resides along the elegant cobblestones of the Two Rodeo shopping district. With the full range of Audemars Piguet's collection on display, the new boutique immerses visitors in the artistry and innovation of the Swiss manufacturer.



"Following the success of our Las Vegas boutique, we are proud to partner with Westime on another West Coast location for the brand," noted Xavier Nolot, CEO of Audemars Piguet North America. Adding, "Rodeo Drive is a cultural landmark and Audemars Piguet is excited to strengthen our roots in such a world renowned shopping destination."



The three-level boutique, featuring oak, Vals stone, and metallic surfaces, evokes the natural beauty of the Vallée de Joux region in Switzerland where Audemars Piguet timepieces have been crafted for the past 140 years. In addition to enjoying comprehensive timepiece collections on display, here clients can discover a watchmaker corner, learn about the creation of Audemars Piguet watches through a "virtual manufacture" experience, and relax with a beverage in the top-level lounge.



The Audemars Piguet Beverly Hills boutique displays more than 100 timepieces representing the Royal Oak, Royal Oak Offshore, Millenary, Jules Audemars, Tradition collections, as well as exceptional and exclusive timepieces. With its opening, the manufacture is sharing its core values--its origins, artistry and extraordinary relationships--with a new audience on the West Coast.



Location:
Audemars Piguet Beverly Hills
254 North Rodeo Drive
Beverly Hills, California 90210
Ph: 1-310-247-8181
Fax: 1-310-247-8182

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