Panerai is pleased to announce the release of the new Luminor Logo Collection, available exclusively on U.S. e-commerce starting May 17th.
The new collection, which is comprised of three Luminor Base Logo 3-Days Acciaio styles and three Luminor Marina Logo 3-Days Acciaio styles, will be available only on the Panerai U.S. e-commerce platform for a limited period of time; the collection will be available worldwide at boutiques following the U.S. exclusive sale period. This marks the second U.S. e-commerce exclusive.
All six new models within the Luminor Logo Collection, which were each showcased earlier this year at SIHH, will be available exclusively on Panerai's e-boutique. The Luminor Logo has long been one of Panerai's most iconic watch designs. First launched at the onset of the brand's introduction to the U.S., this nostalgic collection pays tribute to one of the first watches of the brand to be offered on the commercial market in the 1990's.
Both the Luminor Base Logo and the Luminor Marina Logo feature a minimalist design marked only by a vintage styling OP logo on the dial; all other details are purely functional, remaining faithful to the historic identity of Panerai as a classic tool watch.
The updated technology for this collection also features the new manufacture P.6000 caliber, an in-house movement which is hand-wound with a power reserve of three days.
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