At Baselworld 2017, Armin Strom introduced a revolutionary concept for the watch industry, an online configurator. Being conscious of the growing desire for clients to own a piece that reflects their personality, Armin Strom offers clients a rare opportunity to imagine and to create their personalized watch. By choosing amongst various options, thanks to a specially conceived website, collectors can see in real time their compositions come alive.
Already comprising six of Armin Strom's watches, the online configurator now also offers the Mirrored Force Resonance. Collectors now have the option to configure this watch by choosing among two different case materials (stainless steel and 18kt rose gold) plus multiple options for the strap (in various colors, including grey, brown, black, blue or white), together with details such as the color of the stitching. In addition to these possibilities, the style and color of the hands and the dial, including the new handmade guilloché options, will also go through this personalization process.
This online process allows configuring the watch to different price levels (which are updated live through the configuration, for complete transparency), with a starting price of 54,000 Swiss Francs for a stainless steel variant which is offered for the exact same price as serial models from the company.
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