Located in Melbourne
IWC has announced the opening of their first Australian boutique. Opened in partnership with Kennedy in Melbourne's renowned luxury shopping destination at 360 Collins Street.
Brand Director of IWC Schaffhausen for Australia and New Zealand, Florian Gutsmiedl has said he is thrilled to open the first Boutique in Australia and have finally found a home for the brand and its timepieces.
"Selecting Collins Street in Melbourne as a location for our first IWC Schaffhausen Boutique in Australia was a logical decision. With a large number of leading luxury brands already established on this luxury shopping street and nearby arcades attracting many tourists, the location is culturally appealing for high end shopping. With IWC Schaffhausen's strong position in the Australian market, 360 Collins offers a home that truly reflects the status of the IWC brand."
The boutique was designed by IWC's in-house architects and will house limited edition collections and timeless pieces. The interior will feature the typically elegant IWC design, with soft beige tones and dark wood accents offering both a masculine and welcoming atmosphere, the perfect setting to showcase IWC Schaffhausen timepieces.
"We are proud to expand our portfolio and work with IWC Schaffhausen on their first dedicated Australian boutique. We've had a long-standing relationship with the brand, and look forward to upholding the passion, innovation and technical excellence that they are renowned for," says Kennedy Managing Director, Martin Rainer.
Seeing Australia as a market that offers a lot of potential for the brand, the boutique will create awareness and visibility in a prime, high-traffic location, enhancing customer experience and allowing watch enthusiasts to dive into the world of IWC Schaffhausen.
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