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INDUSTRY NEWS - Berd Vaye Horological Art

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Modern Art with Vintage Parts

Berd Vaye announce the introduction of its one-of-a-kind modern art sculptures to the luxury watch and jewelry retail industries. Carving out a unique experience for the watch collector, Berd Vaye creations showcase the remarkable intricacies of the watch movement with the highest quality vintage watch parts collected from antique clocks and vintage pocket watches and wristwatches from around the world.

With high-profile style and creative design, the clear, shatter resistant precious resin, known as Lucite, elegantly displays the 50 to over 100 year old virtually all Swiss-made parts in one of the beautiful designs available from the Berd Vaye master collection.

Watch industry veteran, and now President of Berd Vaye, Steven Cohen, will leverage his genuine relationships with luxury retailers, and his expertise and knowledge in the watch category, to bring something unique and desirable to watch enthusiasts that will enrich their watch collection. Steve shared, "As I begin to talk about Berd Vaye with my colleagues in the industry, it is clear that there is a demand for something more than just another watch, or another brand, that watch collectors can buy to complement their valuable and sentimental watch collections."

Danny Govberg, CEO of Govberg Jewelers, said, "As an art collector and watch lover myself, when I was introduced to the Berd Vaye sculptures, I was excited to become the first authorized dealer of the Berd Vaye creations because, as a luxury watch retailer, I appreciate these fine art collections that bring the watch movement and art to life. The pieces bring new enthusiasm to watch collectors, and offer something unique that our distinguished customers seek."

Each model comes in a limited edition of 999 pieces with every piece having unique Swiss-made parts that are meticulously sorted and carefully polished, while the wall art, Time Framed, comes in a limited edition of 250 pieces.

All production is done in North America. 


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