Just in time for the firm's 20th anniversary, Sony Pictures contacted Urwerk in late 2016. They told them a major character of their upcoming Spiderman Homecoming movie production wanted to see and maybe wear one of their watches.
Urwerk does not have any brand Ambassador and were not keen to pay for one so they politely declined. But Sony contacted them again, insisting it was a personal request and mentioned the movie star's name.
So they flew to the production set in Atlanta to meet their new fan: Robert Downey Jr. himself. He thought his character, Tony Stark aka Iron Man would be even cooler with an Urwerk on his wrist.
Would anybody have said no to this request? They did not!
Thanks.
