A First-Of-Its-Kind Horological Art Exhibition Curated by Pucci Papaleo and Featuring: Contemporary Watch Portraits by Fabio Santinelli from the Upcoming Book "Daytona Perpetual" and 30 Automatic Rolex Cosmograph Daytona Watches
Phillips in Association with Bacs & Russo is to host a first-of-its-kind horological exhibition in Geneva that pays tribute to the automatic Rolex Cosmograph Daytona.
Illustrating its historical importance, noted collector, authority and scholar Pucci Papaleo - widely recognized as "Mr. Daytona" - is producing a highly anticipated tome to be released in the Fall of 2017 titled "Daytona Perpetual". Dedicated to some of the rarest and most beautiful examples of the model, and with photography by the eminent Italian watch photographer, Fabio Santinelli, images from "Daytona Perpetual" will be on display during the Phillips international travelling exhibition along with a selection of 30 automatic Rolex Daytona watches.
The opening of the international exhibition will take place in Geneva from 11 May to 14 May at Hôtel La Réserve, showcased alongside the timepieces of Geneva Watch Auction: FIVE.
Aurel Bacs, Senior Consultant, states, "Through this first of its kind exhibition, we are very proud bring to light the significance of Rolex's first ever self-winding chronograph model, the automatic Cosmograph Daytona, working together with the noted Daytona scholar, Pucci Papaleo. Launched in 1988 on the 25th anniversary of the first Cosmograph Daytona, the automatic Daytona was a courageous undertaking by Rolex. Sourcing what was the world's most robust and accurate self-winding chronograph caliber, Rolex extensively modified Zenith's El Primero to create what became a smashing success by all measures. The watch sold out immediately around the world after its introduction, with clients forced to wait as long as 7 years to acquire one. Decades later, it's clear the introduction of the automatic Daytona catapulted Rolex's most desired chronograph model to a mythical status. We're thrilled to showcase some of the world's finest examples with Pucci Papaleo and the esteemed photographer, Fabio Santinelli through our horological art exhibition, Contemporary Watch Portraits."
Thanks.